Some SEO Techniques you should avoid

SEO or Search engine optimization is a technique of improving ranks of a webpage or website in target search engines for a set of specified keywords or key phrases. However, it's very significant to avoid certain SEO techniques that, in the long-term, can damage your rankings.

White Hat SEO Techniques

SEO techniques that are helpful to searchers are considered "White Hat" or ethical. Examples of White Hat techniques are including useful content on a website and inviting links by other websites whose visitors would find the content helpful.

Black Hat Search Engine Optimization Techniques

Here are few main SEO techniques measured by search engines to be Black Hat.

Throw-Away Directories - A directory is a website that operate like Yellow Pages, it lists businesses that clients can search in them.

Reciprocal Links – Many owners of websites also give you an offer to link to your website if you'll give a link back to them. In many situations, reciprocal links are legitimate, however. You might want to provide your visitors with a link to your website.

Paid Links – You should not pay directories to list your website to link in the list of their directory. There is only one exception in this rule, Yahoo Business Directory. Search engines also believe this directory to be genuine despite the payment it requires.

Link Farms - Link Farms are the websites which offer you to give you links from various other websites given that you make a page in your site that will link to various other websites in return.

There are many SEO Company Cork which use White Hat Techniques.

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