Google Panda

Before reading about Google’ latest Panda update lets first know what really Google panda is, Google Panda is an alteration to the Google's algorithm by which the rankings of its search results is defined , the Google panda was first released in February 2011.

The change was made keeping an aim to lower down the rank of "low-quality sites", and keep the high or good-quality sites on the top of the search results. CNET prepared a report that flow in the rankings of social Networking sites and news websites, and a fall in rankings for sites which are made just for the purpose of advertising.

This change allegedly resulted into the rankings of near about 12 percent of all search results. Soon after the Panda was rolled out, a large number of websites, which also includes Google's webmaster forum, was filled with a lot of complaints from copyright/scrapers infringers which were getting better rankings than the sites which were having original content.

At one end, Google openly asked for data points to help and identify scrapers better. Google's Panda have thereafter gone through several updates since the original rollout in February 2011, and its result went global in April 2011. To help pretentious publishers, Google published an option on its blog, which give some direction for self-evaluation of quality of a website.

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Some SEO Techniques you should avoid

SEO or Search engine optimization is a technique of improving ranks of a webpage or website in target search engines for a set of specified keywords or key phrases. However, it's very significant to avoid certain SEO techniques that, in the long-term, can damage your rankings.

White Hat SEO Techniques

SEO techniques that are helpful to searchers are considered "White Hat" or ethical. Examples of White Hat techniques are including useful content on a website and inviting links by other websites whose visitors would find the content helpful.

Black Hat Search Engine Optimization Techniques

Here are few main SEO techniques measured by search engines to be Black Hat.

Throw-Away Directories - A directory is a website that operate like Yellow Pages, it lists businesses that clients can search in them.

Reciprocal Links – Many owners of websites also give you an offer to link to your website if you'll give a link back to them. In many situations, reciprocal links are legitimate, however. You might want to provide your visitors with a link to your website.

Paid Links – You should not pay directories to list your website to link in the list of their directory. There is only one exception in this rule, Yahoo Business Directory. Search engines also believe this directory to be genuine despite the payment it requires.

Link Farms - Link Farms are the websites which offer you to give you links from various other websites given that you make a page in your site that will link to various other websites in return.

There are many SEO Company Cork which use White Hat Techniques.

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